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Pronounce Dishwasher Detergent

For Homes That Care.

Thoughtfully Made

Crafted from cellulose and cotton. Made to be biodegradable and without polyester or synthetic fibers.

15x More Absorbent

One cloth holds up to 15 times its weight in water, picking up spills, splashes, and crumbs without leaving streaks.

Replaces Paper Towels & Sponges

Each cloth lasts months and replaces roughly 15 rolls of paper towels - fewer trips to the store, less waste in the bin.

Reusable & Compostable

Wash in the dishwasher for a deeper clean. When it's worn out, snip it up and toss it in the compost.

Pronounce Labs

A Clean to Feel Good About

Designed with care, made for real homes. We chose materials we trust, and left out the ones we don't.

Made from Plant Materials

Fast Drying

No Synthetic Fibers

Our Secret: Cellulose & Cotton

They're the heart of every cloth. This plant-based duo delivers absorbency and durability - gentle on surfaces, tough on messes.

Plant-Powered Absorbency

Cellulose is the natural fiber that gives wood, cotton, and plants their structure. Our cloths are 70% cellulose, which delivers their signature sponge-like absorbency.

Frequently Asked Questions

What are Swedish dishcloths made of?

Pronounce dishcloths are made from 70% cellulose (wood pulp) and 30% cotton

For Homes That Care
For Homes That Care
For Homes That Care