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Pronounce Laundry Powder

For Homes That Care.

Cleaner Ingredients

Simple and effective laundry powder made with washing soda, baking soda, epsom salt, soapberries, enzymes and essential oil (scented versions).

Safer for the Family

Made without harsh chemicals, synthetic fragrances, or questionable ingredients, wash baby clothes, blankets, and everyday laundry with total peace of mind.

Sensitive Skin Approved

Traditional detergents leave chemicals behind. Pronounce rinses clean, so sensitive skin stays calm, comfortable, and cared for.

Less Waste, More Clean

Our powder format means no bulky plastic jugs, just a lightweight, low-waste bag that goes further with less. 120 Loads per bag.

Pronounce Labs

Held to Higher Standards

Formulated with experts, made for real homes. We kept the ingredients we trust, and left out the ones we don’t.

Cleaner Ingredients

Safer for Kids & Pets

No Optical Brighteners

No Sodium Lauryl Sulfate

No Dyes

Only What's Needed

Our Secret: Soapberries & Enzymes

They’re the heart of our formula. This natural cleaning duo delivers a clean that's both gentle and powerfully effective.

Nature's Original Cleaner

Grown by nature. Trusted for centuries. Soapberries, also known as soap nuts, are the dried fruit of the Sapindus mukorossi tree. When exposed to water, they naturally release a gentle, soapy compound called saponin, which works to lift dirt, break down oils, and freshen fabrics.

A Clean To Feel Good About

What touches your clothes touches your skin. We leave out synthetic fragrances, dyes, preservatives, and harsh surfactants. Proudly made without:

No Dyes
No Synthetic Fragrances
No Sodium Lauryl Sulfate (SLS)
No Harsh Surfactants
No Parabens
No Optical Brighteners
No Preservatives
Load video:
As easy as one Scoop

How to Use

Pronounce Laundry Powder is perfect for every load of laundry:

  1. Choose your scent
  2. Spread 1 scoop directly to the drum
  3. Add Clothes/Laundry on top
  4. Start a normal wash cycle

Our powder is suitable for all types of washers including standard, commercial, and high efficient HE washers.

Which Scent is Made for You?

Made with essential oils. A safer alternative to synthetic fragrances commonly found in conventional detergents.

Lavender

Soft, floral, and calming. Made with lavender essential oil for a soothing scent.

Shop Lavender

Lemon

Bright and fresh. Made with lemon essential oil for a crisp, citrus-clean scent.

Shop Lemon

Peppermint

Cool and minty. Made with peppermint essential oil for refreshing scent.

Shop Peppermint

Unscented

No added essential oils or fragrances. The perfect choice for a natural scent.

Shop Unscented

Frequently Asked Questions

How much do I use per load?

Our powder is ultra-concentrated, so you only need 1 scoop for standard loads. For larger or heavily soiled loads, use 2 scoops. It’s powerful enough to clean more with less.

For The Homes That Care
For The Homes That Care
For The Homes That Care