Laundry Powder - Lavender
Laundry Powder - Lavender
Pronounce Laundry Powder is a safer ingredient detergent alternative.
Overview
Overview
Pronounce Laundry Powder is a powerful laundry powder made with safer, minimal ingredients - nothing unnecessary.
- Unscented
- 120 loads per bag
- 1 scoop per load
- Ultra-concentrated
- Simple ingredients
- Powered by enzymes
- Safe for babies
- Safe for pets
- Safe for sensitive skin
- Safe for HE machines
- No SLS
- No fragrances
- No dyes
- No optical brighteners
- Packaged with minimal waste
- Blended in the USA
- Septic safe
Ingredients
Ingredients
Washing Soda (Sodium Carbonate, CAS No. 497-19-8), Baking Soda (Sodium Bicarbonate, CAS No. 144-55-8), Epsom Salt (Magnesium Sulfate, CAS No. 7487-88-9), Soapberries (Reetha Powder / Sapindus mukorossi fruit powder), Protease (CAS No. 9014-01-1), Amylase (CAS No. 9000-90-2).
Lavender, Lemon and Peppermint Essential Oils - Contain Fragrance Allergen
Directions
Directions
Pronounce Laundry Powder is perfect for every load of laundry:
- Choose your scent
- Add 1 scoop of Pronounce powder
- Spread the powder around the washing machine drum, for all types of washers
- Add Clothes / Laundry on top
- Start a normal wash cycle
Pretreat Stains: Use your favorite natural stain remover or dish soap to pretreat stains. Do not dry if stain is still visible after washing. Repeat wash.
Water Temp: We recommend using warm water for heavily soiled loads. Use cold water to protect elastics and sensitive fabrics. Follow garment instructions.
Storage Instructions: Reseal bag in between uses. Store in a cool, dry place. Keep out of reach of children and pets. Avoid handling with wet hands.
For Homes That Care.
Cleaner Ingredients
Simple and effective laundry powder made with washing soda, baking soda, epsom salt, soapberries, enzymes and essential oil (scented versions).
Safer for the Family
Made without harsh chemicals, synthetic fragrances, or questionable ingredients, wash baby clothes, blankets, and everyday laundry with total peace of mind.
Sensitive Skin Approved
Traditional detergents leave chemicals behind. Pronounce rinses clean, so sensitive skin stays calm, comfortable, and cared for.
Less Waste, More Clean
Our powder format means no bulky plastic jugs, just a lightweight, low-waste bag that goes further with less. 120 Loads per bag.

Held to Higher Standards
Formulated with experts, made for real homes. We kept the ingredients we trust, and left out the ones we don’t.
Cleaner Ingredients
Safer for Kids & Pets
No Optical Brighteners
No Sodium Lauryl Sulfate
No Dyes
Only What's Needed
Our Secret: Soapberries & Enzymes
They’re the heart of our formula. This natural cleaning duo delivers a clean that's both gentle and powerfully effective.

Nature's Original Cleaner
Grown by nature. Trusted for centuries. Soapberries, also known as soap nuts, are the dried fruit of the Sapindus mukorossi tree. When exposed to water, they naturally release a gentle, soapy compound called saponin, which works to lift dirt, break down oils, and freshen fabrics.

Stain-Fighting Specialist
Enzymes are naturally occurring proteins that break down everyday stains. Our formula uses Protease to target protein-based stains (like sweat or grass) and Amylase to break down starches (like sauces or baby food).
A Clean To Feel Good About
What touches your clothes touches your skin. We leave out synthetic fragrances, dyes, preservatives, and harsh surfactants. Proudly made without:

How to Use
Pronounce Laundry Powder is perfect for every load of laundry:
- Choose your scent
- Spread 1 scoop directly to the drum
- Add Clothes/Laundry on top
- Start a normal wash cycle
Our powder is suitable for all types of washers including standard, commercial, and high efficient HE washers.
Which Scent is Made for You?
Made with essential oils. A safer alternative to synthetic fragrances commonly found in conventional detergents.

Lavender
Soft, floral, and calming. Made with lavender essential oil for a soothing scent.



Unscented
No added essential oils or fragrances. The perfect choice for a natural scent.
Frequently Asked Questions
How much do I use per load?
How much do I use per load?
Our powder is ultra-concentrated, so you only need 1 scoop for standard loads. For larger or heavily soiled loads, use 2 scoops. It’s powerful enough to clean more with less.
Where do I put the powder?
Where do I put the powder?
Add Pronounce Laundry Powder directly into the drum of your washing machine, not the detergent dispenser. Toss it in first, then add your clothes on top. Placing the powder in the drum first ensures it gets evenly distributed as water fills the machine. This helps it dissolve properly and activate the enzymes right away.
Does it work in HE washers?
Does it work in HE washers?
Pronounce Laundry Powder is safe for HE, standard, and commercial washing machines. Just remember to add the powder to the drum and not the dispenser.
Is it septic safe?
Is it septic safe?
Yes. Our formula is low-residue and free from harsh additives, making it a safe option for homes with septic systems.