Laundry Powder · Unscented

Laundry, kept simple.

Minimal ingredients, one scoop a load, and months of laundry in every bag. As low as 22¢ a load.

Shop laundry powder

650+ reviews

A bag of Pronounce Unscented Laundry Powder and a folded white towel on a weathered stool in a meadow.

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Simple, minimal ingredients for laundry and dishes. As low as 22¢ a load.

439 reviews

Laundry Powder

Lavender · 120 loads

$26.96$29.95$0.22/load

Ships every 3 months · cancel anytime

439 reviews

Laundry Powder

Lemon · 120 loads

$26.96$29.95$0.22/load

Ships every 3 months · cancel anytime

439 reviews

Laundry Powder

Peppermint · 120 loads

$26.96$29.95$0.22/load

Ships every 3 months · cancel anytime

439 reviews

Laundry Powder

Unscented · 120 loads

$26.96$29.95$0.22/load

Ships every 3 months · cancel anytime

148 reviews

Dishwasher Detergent

UnscentedLoads

$24.26$26.95$0.30/load

Ships every 3 months · cancel anytime

41 reviews

Enzyme Oxygen Laundry Booster

Unscented · 60 loads

$22.46$24.95$0.37/load

Ships every 3 months · cancel anytime

Buy any 3, get a Booster free · Build your box

  • 30-day money-back guarantee on your first order
  • Free shipping over $35
  • Adjust or cancel your subscription anytime

Made with:

The ingredients, up close.

Simple ingredients, each with a job. Here’s what each one does in the wash.

  1. Granular washing soda, seen from above.
    On the bag as
    Washing Soda
    What it does
    Softens the water so the rest of the formula can do its job.
  2. A swipe of fine baking soda powder.
    On the bag as
    Baking Soda
    What it does
    Helps hold the wash water at a steady pH through the cycle.
  3. Clear Epsom salt crystals, seen from above.
    On the bag as
    Epsom Salt
    What it does
    Part of the mineral base the rest of the powder is built on.
  4. Seven dried soapberry shells, one split open.
    On the bag as
    Soapberries
    What it does
    Their saponins help water lift dirt from fabric, without a lot of suds.
  5. Fine enzyme granules, seen from above.
    On the bag as
    Enzymes
    What it does
    They break down food, grass and everyday grime.
  6. Dried lavender, a curl of lemon peel and fresh peppermint leaves with a few drops of essential oil.
    On the bag as
    Essential oil
    What it does
    Scented bags add one more, named on the front: Lavender, Lemon or Peppermint oil. Unscented has none.

See the ingredients

Where to start

Any 3 bags get a free Enzyme Oxygen Laundry Booster. Start from a favorite.

Dishwasher Detergent80 or 160 loadsA hand reaching for a sparkling clear glass on a sunny kitchen counter beside a stack of white plates. Enzyme Oxygen Laundry BoosterFor whites and stainsA child from the knees down in muddy white socks, standing on a jute doormat in a mudroom. Build your boxBuy any 3 bags, get a Booster free. Laundry, dish or Booster.
Most popularThe Everyday BoxLavender, Lemon and Dish 80 One of eachThe Everything BoxLavender, Dish 80 and a Booster No added scentThe Unscented BoxUnscented, Dish 80 and a Booster

Pronounce is concentrated powder One scoop a load, so one bag is months of laundry. for laundry and dishes, made with only what the job needs. Our Laundry Powder is washing soda, baking soda, Epsom salt, soapberries and enzymes. Scented bags add one essential oil. Simple, minimal ingredients. Each one has a job in the wash. For Homes That Care. “For Homes That Care” is on every bag. To us it means a short formula, one scoop a load, and refills on the schedule you pick.

Make the switch

Three steps to simpler laundry.

Simple, minimal ingredients your whole family can get behind.

  1. A basket of Pronounce Laundry Powder in Lavender, Lemon, Peppermint and Unscented

    Step 1

    Pick your favorite scent, or go unscented.

    Lavender, Lemon or Peppermint, each from one essential oil. Or Unscented, with none.

  2. A hand tipping one scoop of laundry powder into the drum of a front-loading washer.

    Step 2

    Stop over-pouring your liquid.

    One scoop goes straight in the drum, and one bag is months of laundry.

  3. Hands folding white towels into a woven basket beside a bag of Pronounce Lavender Laundry Powder.

    Step 3

    See why families across the US are switching.

    “I’m so glad I made the switch.” “It was a game changer for our family.”

Make the switch

A basket of Pronounce Laundry Powder in Lavender, Lemon, Peppermint and UnscentedA hand tipping one scoop of laundry powder into the drum of a front-loading washer.Hands folding white towels into a woven basket beside a bag of Pronounce Lavender Laundry Powder.
A hand setting a bag of Pronounce Enzyme Oxygen Laundry Booster on folded white towels on a weathered stool in a meadow at golden hour.

Add-on for laundry

Brightens whites. Tough on stains.

One extra scoop in the drum with your Laundry Powder, for whites, towels, work clothes, gym gear and kids’ clothes. Unscented, so it goes with any scent.

Buy any 3 bags and we add a Booster free.

Shop the Booster

Reviews

“Everything that I can pronounce.”

650+ reviews

  • ★★★★★

    Love the short ingredient list of everything that I can pronounce!! LOVE the smell of the peppermint!! LOVE LOVE LOVE how little powder it takes to clean my family of 8 clothes!

    Brenna B.Laundry Powder, Peppermint

  • ★★★★★

    Fight the urge to use more than the scoop... you really do only need that little bitty scoop!!! My husband and son both work in industrial setting (oil and gas) and this stuff was a heavy hitter!

    Jessica P.Laundry Powder

  • ★★★★★

    Just a small scoop is all you need to wash a pretty dirty dish load. It dissolves well. It is truly fragrance free and leaves my dishes clean without any soapy residue or perfume.

    Nina K.Dishwasher Detergent

  • ★★★★★

    I am so impressed with how clean our families clothes are getting (including teenage boys) and I love the lemon scent.

    Natalie E.Laundry Powder, Lemon

  • ★★★★★

    Absolutely love this added with the laundry detergent! Helps all my families worst farm clothing stay bright.

    Kate O.Enzyme Oxygen Laundry Booster

  • ★★★★★

    I absolutely love this product! It smells amazing and it cleans amazingly! Will definitely be a repeat customer!!

    Heather C.Laundry Powder, Lavender

  • ★★★★★

    Love love love! The scent isn’t over powering, my laundry comes out smelling fresh and clean and it gets out even the dirtiest stains from my three kiddos!

    Kyla H.Laundry Powder, Lavender

  • ★★★★★

    This is the first dishwasher detergent that doesn’t leave a white film on my dishes! Thank you!!

    Linda T.Dishwasher Detergent

  • ★★★★★

    I was doubtful my clothes would come clean, because of the small amount of detergent used, BUT I WAS WRONG!!!

    Karen B.Laundry Powder, Unscented

  • ★★★★★

    I genuinely saw a difference in my whites when I washed with this. There’s no scent to it but it doesn’t leave clothes with the sweat or odor that was on the clothes after wearing them all day.

    Avalon E.Enzyme Oxygen Laundry Booster

  • ★★★★★

    Wasn’t sure about peppermint for wash but you can only smell it when the washer first starts up. Makes the whole room smell wonderful.

    Corinne W.Laundry Powder, Peppermint

  • ★★★★★

    It gets my dishes clean, including glassware, despite my well water and stupid “energy saving” dishwasher.

    Rachel B.Dishwasher Detergent, 160 loads

A hand pouring one scoop of Pronounce Dishwasher Detergent into the main detergent dispenser of an open dishwasher.

For the kitchen

Dishes come out clean.

Pronounce Dishwasher Detergent is an unscented powder made with simple, minimal ingredients. One scoop goes in the main dispenser, and bags come in 80 or 160 loads.

Shop Dishwasher Detergent

FAQ

Questions, answered plainly.

Can't find what you need? Contact us and a real person will get back to you.

How many loads are in a bag?

Each bag of Laundry Powder is 120 standard loads. Dishwasher Detergent comes in 80 or 160 loads, and the Enzyme Oxygen Laundry Booster is 60 loads.

How do I use the laundry powder?

Add 1 scoop for a standard load, or 2 scoops for large or heavily soiled loads. Spread it evenly inside the washer drum, not in the dispenser tray, then load your laundry and start the cycle.

Does it work in HE (high-efficiency) washers?

Yes. The bag carries the HE mark, and because the powder goes straight into the drum, you use it the same way in front- and top-loading washers.

Can I wash in cold water?

Yes. It works in cold, warm and hot water. Follow the care label on your garments, and use warm water for heavily soiled loads.

What's in the laundry powder?

Washing soda (sodium carbonate), baking soda (sodium bicarbonate), Epsom salt (magnesium sulfate), soapberry powder, and an enzyme blend of protease, amylase and mannanase. Each one is purposefully chosen for a job in the wash.

What are the scents made from?

Lavender, Lemon and Peppermint are scented with essential oils only. Unscented has no added scent. None of our laundry powders contain synthetic fragrance, dyes or optical brighteners.

What does the Enzyme Oxygen Laundry Booster do?

Add a scoop alongside your laundry powder for whites and stains. It's an unscented, oxygen-based powder with no chlorine bleach.

How does Subscribe & Save work?

Subscribe and save 10% on every order. You choose how often it ships, every 1, 2, 3, 4 or 6 months, and you can change the timing, skip a delivery or cancel from your account.

What's the Buy 3, get a Booster free offer?

Buy any 3 bags of Laundry Powder, Dishwasher Detergent or Enzyme Oxygen Laundry Booster, in any mix, and we add an Enzyme Oxygen Laundry Booster to your order free. You don't need to add it yourself; it goes in automatically once you have 3 bags. One free Booster per order. It's never billed. On Subscribe, it comes in your first box. Swedish Dishcloths aren't included.

What if it isn't right for me?

Your first order is covered by our 30-day money-back guarantee, counted from delivery. If it isn’t right for you, email us and we’ll refund it. Opened bags are covered too.

Unscented and Lavender Laundry Powder, Dishwasher Detergent and the Enzyme Oxygen Laundry Booster on a weathered bench in a meadow.

Bundle offer

Buy any 3 bags, get a Booster free.

Mix laundry and dishwasher powder. The Enzyme Oxygen Laundry Booster ships free with your third bag.

Build your boxOne free Booster per order. On Subscribe, in your first box.