It All Starts In The Laundry Room
A note from our Founder
At Pronounce, our journey began with a simple frustration... the never ending cycle of uninspiring and harmful laundry detergents. Frustrated with traditional products packed with mystery chemicals, we set out to create something better.

Committed to natural, eco friendly living, knew there had to be a safer way to care for our clothes without compromising cleanliness. We envisioned a limited ingredient blend, and Pronounce was created.

We believe laundry should be a joy, not a chore. With Pronounce, you can enjoy the freshness and cleanliness you desire, free from harmful chemicals and fragrances.
Our Mission:
Reshape how we care for our clothes, homes, and the planet with clean, effective, eco friendly products.
London, Founder
Clean. Simple. Pronounceable.
Clean. Simple. Pronounceable.
5 Core Ingredients so clean you can pronounce them all. Always listed on the front of our package: Washing Soda, Baking Soda, Epsom Salt, Soapberries, and Enzymes. No numbers, no dashes, and definitely no harsh forever chemicals, ethoxylates, perfumes, or petroleum. 
Sustainable By Nature
Our laundry powder, smartly packaged in a stand up pouch, offers a host of advantages when compared to traditional liquid detergents that come in oversized plastic containers.
Sustainable By Nature
Less packaging material
You're choosing a product that cuts down on excessive packaging material. Our commitment to sustainability means you can also enjoy a clean conscience.
Decreased shipping weight
Decreased shipping weight, Pronounce minimizes transportation related carbon emissions. It is a choice that's kinder to both your budget and the planet.
Reduced carbon footprint
Pronounce helps lower your carbon footprint by reducing the environmental impact of your laundry routine. Make a small change, make a big difference.
Less water usage
While some detergents guzzle water during production, Pronounce is more water efficient. We are serious about saving resources and making every drop count.
Going Beyond The Clean
Going Beyond The Clean
Millions of people in the United States do not have clean drinking water. Many even without running water, a shower, or a working toilet. We are firm believers that everyone, no matter where they are or what they are going through, deserves access to clean water.

We donate a portion of each sale to help people in the United States get and keep access to clean drinking water.
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5 Ingredients.
Unscented goodness.
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6 Ingredients.
A hint of lavender.
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6 Ingredients.
Lemon fresh.
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A Clean You Can Pronounce
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