Our Story

For Homes That Care.

At Pronounce, we believe that what touches your home touches your life, and that clean should never come at the cost of your health, your values, or your environment.

Pronounce was born because clean didn’t feel clean anymore. Too many products came with ingredient lists we couldn’t trust. Full of harsh surfactants, synthetic fragrances, and chemical fillers. So we went back to the basics, choosing real ingredients with a purpose, like soapberries, enzymes, and mineral-based cleaners. Simple ingredients that have been trusted for generations, and that actually work.

When Clean Didn’t Feel Clean

It started with a simple load of laundry and a label full of ingredients I didn’t recognize. I started Pronounce from my living room frustrated by the long list of chemicals in everyday products, something had to change.

Back to the Basics

We turned away from artificial fragrances, harsh surfactants, and filler ingredients, and went back to the ingredients that have always worked. Soapberries. Enzymes. Mineral-based cleaners. We chose each one with care.

Turning on water into faucet as part of pronounce commitment - Navajo Water Project

From Our Home To Yours

This isn’t just about cleaning. It’s about protecting what matters: our families, our health, and the water we all rely on. That’s why every product we make is thoughtfully formulated, and every purchase supports clean water access for communities in need.

Every Product Counts

We donate 1% of all sales to fund clean water initiatives across the USA. All funds donated will help American families in need. Projects can range from new water lines, water treatment systems, sewer lines, septics tanks, and sanitation services & training.

Sustainable by Nature

Our ultra-concentrated powder comes in lightweight, minimal packaging. This means no bulky plastic jugs or unnecessary waste. Because we don’t ship heavy liquid, our carbon footprint is smaller too.