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Pronounce Oxygen Laundry Booster

For Homes That Care.

Made for the Messes that Matter Most.

From baby blowouts to grass stains and musty towels - Pronounce helps you tackle it all without compromising what touches your family’s skin.

Safer for the Family

Made with simple, thoughtfully chosen ingredients, that you can feel confident bringing into your home. Wash and brighten baby clothes, blankets, and everyday laundry.

Oxygen-Boosted Cleaning

Powered by oxy boost to help lift stains and brighten fabrics during the wash. Designed to work alongside your regular detergent for everyday laundry.

Less Waste, More Clean

Our powder format means no bulky plastic jugs, just a lightweight, low-waste bag that goes further with less. 60 Loads per bag.

Pronounce Labs

Held to Higher Standards

Formulated with experts, made for real homes. We kept the ingredients we trust, and left out the ones we don’t.

Cleaner Ingredients

Works in Hard Water

No Chlorine Bleach

No Optical Brighteners

No Dyes

Unscented

A Boost’s Best Duo: Oxygen + Enzymes

They’re the heart of our formula. This natural cleaning duo delivers a clean that's both gentle and powerfully effective.

Whiter Whites. No Harsh Residue.

When Oxi Booster, also known as sodium percarbonate, is mixed with water, it releases a gentle oxygen lift that brightens whites, breaks down tough stains, and freshens fabrics - without bleach or synthetic residue.

Frequently Asked Questions

How much do I use per load?

Our powder is ultra-concentrated, so you only need 1 scoop for standard loads. For larger or heavily soiled loads, use 2 scoops. It’s powerful enough to clean more with less.

For Homes That Care
For Homes That Care
For Homes That Care