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Pronounce unscented oxygen laundry booster powder bag showing 60 loads on folded towels
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Need A boost?

Oxygen Laundry Booster

Pronounce Oxygen Laundry Booster is made with front-listed, simple ingredients you can recognize. Formulated with was...

Pronounce Laundry Powder

For Homes That Care.

Cleaner Ingredients

Simple and effective laundry powder made with washing soda, baking soda, epsom salt, soapberries, enzymes and essential oil (scented versions).

Everyday Laundry

Made without added synthetic fragrances or harsh surfactants. Suitable for baby clothes, blankets, and everyday laundry.

Made with Care

Thoughtfully chosen ingredients go a long way, so you can feel good about the products you bring into your home.

Less Waste, More Clean

Our powder format means no bulky plastic jugs, just a lightweight, low-waste bag that goes further with less. 120 Loads per bag.

Woman in a kitchen holding a bag of Pronounce laundry powder.

A Clean to Feel Good About

Formulated with experts, made for real homes. We kept the ingredients we trust, and left out the ones we don’t.

Cleaner Ingredients

Works in Hard Water

No Optical Brighteners

No Sodium Lauryl Sulfate

No Dyes

Everyday Laundry

Our Secret: Soapberries & Enzymes

They’re the heart of our formula. This natural cleaning duo delivers a clean that's both gentle and powerfully effective.

Nature's Original Cleaner

Grown by nature. Trusted for centuries. Soapberries, also known as soap nuts, are the dried fruit of the Sapindus mukorossi tree. When exposed to water, they naturally release a gentle, soapy compound called saponin, which works to lift dirt, break down oils, and freshen fabrics.

Frequently Asked Questions

How much Pronounce Laundry Powder do I use per load?

Our powder is ultra-concentrated, so you only need 1 scoop for standard loads. For larger or heavily soiled loads, use 2 scoops. It’s powerful enough to clean more with less.

Which Scent is Made for You?

Made with essential oils. A safer alternative to synthetic fragrances commonly found in conventional detergents.

Pronounce lavender laundry powder bag showing 120 loads on folded towels

Lavender

Soft, floral, and calming. Made with lavender essential oil for a soothing scent.

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Pronounce lemon laundry powder bag showing 120 loads on folded towels

Lemon

Bright and fresh. Made with lemon essential oil for a crisp, citrus-clean scent.

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Pronounce peppermint laundry powder bag showing 120 loads on folded towels

Peppermint

Cool and minty. Made with peppermint essential oil for refreshing scent.

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Pronounce unscented laundry powder bag showing 120 loads on folded towels

Unscented

No added essential oils or fragrances. The perfect choice for a natural scent.

Shop Unscented
For The Homes That Care
For The Homes That Care
For The Homes That Care