Washing Soda
Baking Soda
Epsom Salt
Soapberries
Enzymes
Washing Soda
Baking Soda
Epsom Salt
Soapberries
Enzymes
Thousands of Homes Have Made the Switch
Will your home be next? We believe consumers deserve more transparency in everyday household cleaning products. That’s why we’ve chosen safer, pronounceable ingredients for a cleaner home.
No Dyes
No Ethoxylates
No Forever Chemicals
No Perfumes
No Petroleum
Safer
Ingredients
Ingredients
Not Tested
on Animals
on Animals
No Optical
Brighteners
No Sodium
Lauryl Sulfate
Lauryl Sulfate
No Dyes
Thousands of Homes Have Made the Switch
Will your home be next? Our simple, but effective formula will help clean your laundry, leaving them fresh and safe for your family.
No Optical Brighteners
No Sodium Lauryl Sulfate
No Dyes
No Ethoxylates
No Forever Chemicals
No Perfumes
No Petroleum
No Dyes
No Ethoxylates
No Forever Chemicals
No Perfumes
No Petroleum
How We Stack Up Against Traditional Detergents
Our eco-conscious, chemical-free approach outshines conventional options, promising a laundry experience that's not only superior but also safer for your family.
Us
Them
TAKE IT FROM TIKTOK
"This stuff is freaking awesome... took the stains out"
Meet our Ingredients
Our core ingredients work in harmony for an effective clean
1. Washing Soda
A laundry powerhouse that enhances cleaning efficiency, washing soda eliminates tough stains and odors, leaving your clothes brilliantly fresh.
2. Baking Soda
This natural ingredient softens water, aids in stain removal, and balances pH levels, ensuring your laundry is exceptionally clean and odor-free.
3. Epsom Salt
With its water-softening properties, boosts the effectiveness of our laundry powder while being gentle on fabrics, leaving them soft and residue-free.
4. Soapberries
Mother Nature's gift to laundry care, soapberries provide natural cleaning power, leaving your clothes clean & fresh.
5. Enzymes
Enzymes help to break down stains and dirt at the molecular level, making them a vital part of our laundry powder's exceptional cleaning performance.
6. Essential Oil
The addition of an essential oil, like lavender oil, is an alternative to synthetic fragrances commonly found in conventional detergents.
Simplicity in Every Scoop
120 loads of laundry powered by safer, effective, pronounceable ingredients.
Choose Your Scent 
How We Stack Up Against Traditional Detergents
Our limited ingredient powder approach outshines conventional options, promising a laundry experience that is not only superior but also safer for your family.
Going Beyond The Clean
Where your laundry routine can help fund clean water for others
Millions of people in the United States don't have clean drinking water. Many even without running water, a shower, or a working toilet. We are firm believers that everyone, no matter where they are or what they are going through, deserves access to clean water. We donate a portion of each sale to help people in the United States get access to clean water.
A Clean You Can Pronounce
Shop Now